Impact of Environmental, Social Values and the Consideration of Future Consequences for the Development of a Sustainable Entrepreneurial Intention

Sustainable entrepreneurship focuses on finding ways to monetize future products, nature conservation, life support, and communities. Therefore, the intention has been identified as one of key drivers perceive business opportunities ultimately leverage them, which increases interest in investigating it, especially from a sustainability perspective. The purpose this study was investigate sustainable through modified version theory planned behavior based survey data 520 university students studying Punjab, Pakistan using structural equation modeling for quantitative analysis. sought incorporate three additional constructs (environmental values, social consideration consequences) explain relationship between antecedents entrepreneurial intention. This shows that entrepreneurship, norms, attitudes, perceived behavioral control praise students’ intentions. Environmental intrinsic extrinsic rewards, consequences (CFC-F CFC-I) indirectly influence also highlights contradictory roles CFC-I reversing pursuit entrepreneurship. Indeed, proposed educational other practitioners can improve attitudes behaviors by promoting value creation forward-looking activation strategies.